Short-Form Video Strategy Explained

Short-form video is dominating social media, but many brands struggle to get results. Here's how the algorithm really works: **Key Ranking Signals:** - Watch time & completion rate - Shares and saves - Engagement within the first hour - Audio and hashtag relevance **What Works Right Now:** - Hooks in the first 2 seconds - Relatable, authentic content over polished production - Trending audio and challenges - Educational value (tips, tutorials) **Posting Strategy:** - Post 3-5 times per week minimum - Test different formats (educational, entertaining, behind-the-scenes) - Analyze what works and double down At UpWard, we create short-form video strategies that drive millions of views for our clients.